Storytelling & Strategy Propositions.

Imagining experiences, workshopping concepts and proposal writing are significant elements to my work that I enjoy and am very proud of. Understanding the essence of the project and what it means to be successful are how scoping begins, followed by a landscape audit and a wide, divergent brainstorm.

These concepts get developed into fully fleshed ideas with main characters, outlined touchpoints and a project scope. I’ve then had the pleasure of presenting this work to the brands here, visualizing for them the potential of each thought.